PATTY'S MENU TIP #1
If dollar signs are used, diners are more likely to spend less money. So skip the $$
PATTY'S MENU TIP #2
Make sure the guest can see everything at once. Keep your menu on one or two pages. It's easier for them to process the options if they can see them all at the same time.
PATTY'S MENU TIP #3
Desserts should NOT be included on your main menu. Boost your check average by surprising the guest with your dessert menu after clearing their entrées.
PATTY'S MENU TIP #4
Don't forget the veggies! Make sure to include all your guests with a couple vegetarian options. Or offer your sides as a vegetarian platter.
PATTY'S MENU TIP #5
Keep it simple.
A guest who is dining with people they may not be 100% comfortable with (a first date, business meeting, getting to know the in-laws) shouldn't feel like they have to ask a million questions about your menu. If it includes dairy - say that. Make sure there is something for everyone.